Visual effects studio Big Lazy Robot has created a new ad for Nike titled "Exploit Yourself," featuring a hoodie-and-sneaker-wearing 'bot leaping from one rooftop to another just like in the Matrix. (Or, for fans of gaming, Mirror's Edge. At a glance, the video seems to owe a lot to that game, from the red sneakers to the urban acrobatics.)

From Big Lazy Robot:

Our wish was to show off the nerve and spark and freshness of the city with the strength and power of modern sport competition, all in a whole 3d environment. 'Exploit Yourself' talks about pushing your limits just for the sake of it.

Who said life at the city was placid?